Showing Conviction, Living Our Values – our  Design Principles

Showing Conviction, Living Our Values – our Design Principles

 
We stand for long-term partnerships, honest consulting, transparent processes, on-time delivery, and outstanding design quality. We deliberately avoid quick fixes and superficial solutions.

We stand for long-term partnerships, honest consulting, transparent processes, on-time delivery, and outstanding design quality. We deliberately avoid quick fixes and superficial solutions.

/ 01

User-Centered Design

We follow a user-centered design process. Our solutions are validated and confirmed by real users. Design is purposeful, simple, and involves users from the very beginning.

/ 02

Accessibility

Our actions, communication, and deliverables are accessible and inclusive for everyone. We value clear structures, strong visual hierarchy, and unambiguous design.

/ 03

Positive Experiences

We design engaging products that create positive experiences during use and stand out through high effectiveness and efficiency.
At the same time, the visual design reflects your company’s identity and vision.

/ 04

Anything but Quick Fixes

We focus on long-term partnerships. In our work, we deliberately avoid rushed or ill-considered solutions.

/ 05

Research first

We only enter the solution space once the problem space has been thoroughly explored.
We follow a clear design process, because design should never be left to chance.

/ 06

We Mean It

Honest advice, transparent processes, on-time delivery, and design quality.
What may seem like a myth to some is our standard.

/ 07

Together, for Each Other

Our collective is our greatest asset. Outstanding people are hard to find – that’s why we value mutual respect and a strong sense of collaboration.

/ 08

Commitment to Quality

Striving for outstanding results is part of our mindset.
For us, quality always comes before quantity.

/ 09

Designed with a System

Design is only sustainable if it stands the test of time.
Even in digital solutions, thoughtful systems and high reusability allow us to optimize resources and meet our sustainability goals.

/ 10

There Is No “Finished”

Technological progress, digital transformation, new user requirements, and evolving business goals mean that products must adapt over time.
This isn’t a rule we invented – it’s a fundamental principle of good design.